Wednesday 13 August 2008

Take advantage of promotional products

Many companies may not use promotional products because the person in charge of the marketing budget thinks that the idea is frivolous, doesn’t apply or that the whole thing is not cost effective. The fact is that all of those things are untrue. There are thousands of promotional products on the market that apply to virtually any industry and are quite affordable. As for being frivolous, they are only as frivolous as receiving payment for services rendered. These attitudes are often held by small or niche specific companies. This is a mistake and these companies are missing out.

Promotional products are amazingly affordable. Many products can be purchased for under £1 and are still relatively nice items. The selection is practically limitless and there are products for every type of company and industry.

Taking advantage of promotional products is a wise move for any company, whether or not it is looking to expand. Promotional products keep your company in the mind’s eye of a customer and may bring in new business. They can serve as gifts or giveaways at a wide variety of functions.

For example: two companies attend a community fun day in a local park. Both companies are equal in most respects and have the same opportunities. During the fun day both companies have games, food and beverages, and spend time chatting with the public. Company B however, also has balloons for the kids, Frisbees, and water bottles. At the end of the day, which company is going to be remembered?

1 comment:

Promotional items said...

Another great point they help capture the attention of the audience and build a positive image of the company.