A gift is a way of showing emotions such as appreciation, love, and friendship. From expressing gratitude to showing you care, gifts play an important part in human life. A free gift has much broader applicability in today’s fast changing business world. The element that is present in it has the power to draw attention to one’s ideas, agendas, and so forth. In the business world, it has metamorphosed into what is commonly known as a business promotion gift.
Business promotion gifts are products manufactured by companies - large and small - to woo and impress potential customers. They allow companies to attract new customers, discreetly stay in the consciousness of customers, and facilitate customized promotional advertising as well as create brand awareness. They are turning out to be one of the easiest and most effective ways of garnering publicity for a company's brand name and creating new avenues for merchandising.
Almost anything from small to big or relatively inexpensive to high-end items may be printed with a company’s name or logo and can be used effectively for promotional purposes. Products like key chains, T-shirts, caps, bumper stickers, pens, mugs, and mouse pads are commonly used as promotional items by companies. Wearable items comprise more than 30% of the total promotional items given out by companies, and they are the largest product category for promotional gifts.
Promotional gifts, therefore, foster customer goodwill and affection, and they play an important role in brand creation and advertising. Create a lasting impression with a wonderful promotional gift.
Monday 15 September 2008
Travel accessory gifts
Promotional gifts should be viewed as one of the most effective ways in which a business can advertise products and services. Promotional products also serve as an excellent tool for maintaining prominence in the minds of clients or potential targets. In other words, when a person thinks of a need to be filled in a certain field, your name will come to mind first because that person has been staring at a promotional product with your company name printed on it.
Outstanding items to use for a promotional campaign are travel gifts and accessories. After all, tourism is the world’s leading industry in creating revenue, and people travel for a great number of reasons, from holidays to weekend getaways, for conferences, tradeshows, or simply to visit a new place. Because travel encompasses such a wide area, it only makes sense that personalised travel gifts are a great idea, especially for those companies involved in the tourism industry. However, any business or industry can benefit from personalised travel accessory gifts.
Here are some tried and true travel gift items that will serve you well: Pre-paid phone cards, luggage items, inflatable neck pillows, utility kits, eye masks, ear plugs, travel alarm clocks, emergency kits, passport holder, money belts, sewing kits, bags, rain gear, umbrellas, first aid kits, camping essentials, luggage tags, and toiletries kits.
Because travel items are bound to be seen far and wide, your business has the opportunity to grow into new areas and will capture more attention than ever before.
Promotional wallets—so useful
Promotional gifts are an excellent way to get your company brand recognised while showing interest and appreciation to staff, colleagues and clients. Gift items can cover a multitude of business needs and are a good reminder that your business is there. This is especially true if the promotional item you choose is one that is practical and useful as well as being attractive. Promotional wallets fall into this category.
Everyone uses a wallet to hold items like identification, driver’s licences, money, credit cards, and photographs. Wallets can also be used for a variety of other purposes, some of which may be totally forgotten when thinking about the traditional wallet.
Wallets are typically a very affordable item because they are always in demand regardless of the season. Naturally, the cost of a wallet may determine the type and style you purchase but with so many to choose from, it is a sure bet that the perfect wallet is out there.
In addition to the obvious reasons for carrying a wallet, there may be other associations that don’t seem as apparent. Consider using a unique promotional wallet to hold one of more of these objects:
Check book, passport, credit cards, photos, change purse, multi-functional, organisers, keys, travel accessories, money, identification, membership cards, health and personal information, calculators, electronics, USB memory sticks and flash drives, notepads, utility items, safety products, and calendars.
In addition to having so many valuable uses, promotional wallets come in all shapes and sizes and are made from many types of materials, from plastic to leather to vinyl and even waterproof fabrics.
Everyone uses a wallet to hold items like identification, driver’s licences, money, credit cards, and photographs. Wallets can also be used for a variety of other purposes, some of which may be totally forgotten when thinking about the traditional wallet.
Wallets are typically a very affordable item because they are always in demand regardless of the season. Naturally, the cost of a wallet may determine the type and style you purchase but with so many to choose from, it is a sure bet that the perfect wallet is out there.
In addition to the obvious reasons for carrying a wallet, there may be other associations that don’t seem as apparent. Consider using a unique promotional wallet to hold one of more of these objects:
Check book, passport, credit cards, photos, change purse, multi-functional, organisers, keys, travel accessories, money, identification, membership cards, health and personal information, calculators, electronics, USB memory sticks and flash drives, notepads, utility items, safety products, and calendars.
In addition to having so many valuable uses, promotional wallets come in all shapes and sizes and are made from many types of materials, from plastic to leather to vinyl and even waterproof fabrics.
Thursday 11 September 2008
Holiday promotional gifts
Every season holidays seem to get closer together. Extended holiday advertising causes them to overlap, creating confusion for the already befuddled gift giver. Holiday promotional gifts fall into that category, as well. Choosing the proper item as a gift for staff, customers and business associates can be difficult, particularly if one waits until the last minute.
Promotional items are designed to capture the attention of the recipient. The gift can be funny, outrageous, classy or practical. The only real criterion for a holiday promotional gift is that it should be on time.
Many promotional items take 3 weeks or more to be prepared, printed and shipped. Some items can be had within a week or less, but waiting until the last minute narrows your scope of choices and may cost you more money. Be sure to plan ahead.
There are many holidays throughout the year which can be utilised as prime gift giving opportunities. Traditional holidays may include St. Patrick’s Day, Thanksgiving, Easter, Hanukkah, Christmas, Kwanzaa, Halloween, and Valentine’s Day. Others you may want to think about are patriotic themed holidays, national history month, and monthly awareness campaigns such as health or industry related subjects.
Personalised items you may want to consider:
Cards, gift baskets, ornaments, food, beverages, clocks, mugs, electronic gadgets, writing/desk sets, calendars, bags, apparel, decorations, key rings, travel accessories, motivational items, candies, gift of the month, frames, and digital cameras.
The only things you want to steer clear of are gifts that have specific religious connotations as they may offend your clients.
Promotional items are designed to capture the attention of the recipient. The gift can be funny, outrageous, classy or practical. The only real criterion for a holiday promotional gift is that it should be on time.
Many promotional items take 3 weeks or more to be prepared, printed and shipped. Some items can be had within a week or less, but waiting until the last minute narrows your scope of choices and may cost you more money. Be sure to plan ahead.
There are many holidays throughout the year which can be utilised as prime gift giving opportunities. Traditional holidays may include St. Patrick’s Day, Thanksgiving, Easter, Hanukkah, Christmas, Kwanzaa, Halloween, and Valentine’s Day. Others you may want to think about are patriotic themed holidays, national history month, and monthly awareness campaigns such as health or industry related subjects.
Personalised items you may want to consider:
Cards, gift baskets, ornaments, food, beverages, clocks, mugs, electronic gadgets, writing/desk sets, calendars, bags, apparel, decorations, key rings, travel accessories, motivational items, candies, gift of the month, frames, and digital cameras.
The only things you want to steer clear of are gifts that have specific religious connotations as they may offend your clients.
Healthy gifts
A recent report shows that more than 1 billion Americans catch cold every year. This contagious ailment is responsible for approximately 50 million missed days of work. Naturally, missed work is bad for business, and besides, no one likes to be sick. One of the reasons for illness in the workplace is simple exposure. The average desk contains over 300 times more germs than a toilet seat. A promotional gift of hand sanitiser and disinfectant would go a long way to restoring the health of staff and clients. When you give a healthy gift, you are putting a stop to nasty germs while promoting your business as the same time.
By giving personalised healthy gifts and safety products, you are showing your customers, staff and associates that you care about their health and welfare. Such gestures are always appreciated and may help you to develop an even stronger relationship with the recipients.
There are hundreds of healthy gifts to choose from. Safety gifts may come in the form of first aid kits, pill dispensers, or automotive safety kits which include tools, candles, blankets, and other essential items in case of a breakdown or accident.
Gifts that promote the recipient’s health may include:
Rain gear, sunscreen, antibacterial products, calorie counters, CPR kits, dental kits, emergency - disaster & survival kits, exercise & fitness products, personal care products, stress relievers, thermometers, pill boxes, pill splitters, and tissue packs.
You may also consider constructing a gift baskets filled with a collection of healthy gifts.
By giving personalised healthy gifts and safety products, you are showing your customers, staff and associates that you care about their health and welfare. Such gestures are always appreciated and may help you to develop an even stronger relationship with the recipients.
There are hundreds of healthy gifts to choose from. Safety gifts may come in the form of first aid kits, pill dispensers, or automotive safety kits which include tools, candles, blankets, and other essential items in case of a breakdown or accident.
Gifts that promote the recipient’s health may include:
Rain gear, sunscreen, antibacterial products, calorie counters, CPR kits, dental kits, emergency - disaster & survival kits, exercise & fitness products, personal care products, stress relievers, thermometers, pill boxes, pill splitters, and tissue packs.
You may also consider constructing a gift baskets filled with a collection of healthy gifts.
Tuesday 2 September 2008
Promotional gifts gone green
Recycled, recyclable, sustainable, biodegradable, solar-powered, hydro-powered, energy efficient, organic – these are all words that describe the latest in environmentally friendly promotional products on the market. Going green has never been so easy, and the amount of eco-friendly promotional gifts is on the rise.
What’s so important about going green? Products that are recycled, recyclable, organic, biodegradable and self-sustaining help to save valuable natural resources while keeping unnecessary items out of the landfills. These green gifts promote awareness of the state of the environment and show that you are doing your part.
In addition to reducing waste, green products are often made from renewable resources such as corn resin and other natural materials. The materials can be returned to the earth without emitting harmful toxins.
Promotional items are traditionally designed to promote your company and make your brand known. They serve to capture the attention of new clients and show appreciation to the old. Eco-friendly products will help to improve your image, and what better image to have than a company that is proactive and responsible?
There are many personalised eco-friendly items to choose from, including organic foods, beverages, apparel, bags, paper products, books, refillable anything, drink ware, office supplies, recycle/compost bins, literature, garbage bags/bins, balloons, golf tees, toys, solar/water powered items, calculators, lights, chargers, radio, clocks, and towels.
When giving the gift, consider attaching a handwritten thank you note – printed on recycled paper.
No matter which items you choose, you will be doing your part. And, by doing so, you will also be showing your customer that you care.
What’s so important about going green? Products that are recycled, recyclable, organic, biodegradable and self-sustaining help to save valuable natural resources while keeping unnecessary items out of the landfills. These green gifts promote awareness of the state of the environment and show that you are doing your part.
In addition to reducing waste, green products are often made from renewable resources such as corn resin and other natural materials. The materials can be returned to the earth without emitting harmful toxins.
Promotional items are traditionally designed to promote your company and make your brand known. They serve to capture the attention of new clients and show appreciation to the old. Eco-friendly products will help to improve your image, and what better image to have than a company that is proactive and responsible?
There are many personalised eco-friendly items to choose from, including organic foods, beverages, apparel, bags, paper products, books, refillable anything, drink ware, office supplies, recycle/compost bins, literature, garbage bags/bins, balloons, golf tees, toys, solar/water powered items, calculators, lights, chargers, radio, clocks, and towels.
When giving the gift, consider attaching a handwritten thank you note – printed on recycled paper.
No matter which items you choose, you will be doing your part. And, by doing so, you will also be showing your customer that you care.
Promotional eco-gifts
The business world is becoming more involved with the health of the planet and is taking great strides to do its part. With more and more attention being focused on the environment, corporate responsibility is at the forefront with many organisations developing environmental targets. Purchasing environmentally friendly promotional products makes a statement about your company’s commitment to making the world a better place. There are many environmentally friendly products that make great promotional gifts.
Why are eco-products so important? First of all, using products made from recycled materials saves valuable natural resources. Another reason is that recycled promotional items bring special benefits to both the buyer and the environment. Yet another reason is that eco-products are often self sustaining and save energy.
There are many recycled products on the market to choose from, each of which can be given with a sense of responsibility and pride. Recycled items may include anything from paper goods to apparel to office supplies.
Many products include information about the recycled content that was used in the item’s manufacture. There are also many recycled products which are recyclable, adding an extra bonus for the eco-conscious client. Plus, you are not only showing that you care about the environment but that you care about your customer as well.
Remember, going green is the responsible way to treat the earth; not only that, but earth friendly promotional items will aid sustainability while providing the opportunity to educate and reinforce how important conservation is for everyone.
Why are eco-products so important? First of all, using products made from recycled materials saves valuable natural resources. Another reason is that recycled promotional items bring special benefits to both the buyer and the environment. Yet another reason is that eco-products are often self sustaining and save energy.
There are many recycled products on the market to choose from, each of which can be given with a sense of responsibility and pride. Recycled items may include anything from paper goods to apparel to office supplies.
Many products include information about the recycled content that was used in the item’s manufacture. There are also many recycled products which are recyclable, adding an extra bonus for the eco-conscious client. Plus, you are not only showing that you care about the environment but that you care about your customer as well.
Remember, going green is the responsible way to treat the earth; not only that, but earth friendly promotional items will aid sustainability while providing the opportunity to educate and reinforce how important conservation is for everyone.
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