Wednesday 13 August 2008

Eye catching gifts

There are thousands of promotional gifts on the market, from paper shopping bags to picture frames to totes made from Italian leather to personalized candies and shoes. Regardless of the item you choose for your promotional item, you want to make certain that it has visual appeal and will catch the eye of anyone who happens to glance in its general direction. Instantly, the viewer should be intrigued by the item and will want to know where it came from. Naturally, your promotional gift will have your company brand emblazoned on it, so the mystery will be quickly solved.

It’s important to try to keep the eye catching gifts in the arena of usefulness. Otherwise, it’s just another item to be dusted and may end up in a store room or worse. One item that never requires dusting is the classic t-shirt. T-shirts may seem like a mundane way to advertise your company but they are still the most effective advertising tool in the promotional products market. The same can be said for golf shirts, sweat shirts, polo shirts, jerseys, long sleeved tees, and more.

Why are shirts so popular? Simple – they’re practical. They may not be worn in the work place but you can guarantee that they will be seen at the mall, the supermarket, sporting events and many other places where casual attire abounds. Plus, people tend to keep t-shirts for a very long time - perhaps too long. But that’s all right; you’ll have extras to replace them as they wear out.

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