Wednesday 13 August 2008

Give away durable products to remind customers of your business for a long time

There is a lot of information about giving promotional gifts to business associates, colleagues, employees and potential clients as an incentive, reward or gift. One issue that is not often addressed is finding products that are long lasting and durable so that the company will be remembered for a long time to come.

There may be hundreds or even thousands of items that will work as acceptable promotional items for your company. However, finding a durable product is another thing entirely. Many fun toys and gadgets are popular but seem to get a lot of use so your company logo and information doesn’t last very long and soon no one remembers who gave the gift in the first place. It defeats the purpose of promotion. There are a couple of ways to combat this issue. One is to select items that are known to last, such as t-shirts, hats, business card holders, leather portfolios, and so forth. Durable products are available for all kinds of clients and can fit into almost any budget.

Another popular item is a coffee mug, which may stay in use for many years.

Another option to creating durable promotional products is to go beyond traditional printing methods. One way to ensure longevity is to have your promotional item engraved. The engraving will not wear away, no matter how much it is used. It also adds a touch of elegance to any product. High tech laser engraving works on wood, metal, plastic and polymer and is surprisingly affordable.

No comments: