Make your customer feel special with promotional gifts

Everyone likes to feel appreciated, to be special. Promotional gifts are one way of appreciating or rewarding your customers for their business and their loyalty. In giving promotional gifts, you are also showing that your customer is a special part of your business. The gift may or may not be anything extravagant, but the feeling it gives the recipient is very valuable. Everybody likes to feel special. Promotional gifts can serve a dual purpose in this area, promoting your company while rewarding those responsible for your success.

A promotional gift is even more effective when it is personalised for the recipient. These items may be easiest to choose for people who are in direct contact with the customer. These usually include salespeople who frequently have a personal connection as well as a business relationship with the customer. Even if the person is simply an acquaintance, a visit to the company most often reveals clues as to what might be an appropriate gift or reward. People tend to display their outside interests to brighten the workplace décor.

Try to stick to items that are useful. For example, if you know that your customer is an avid golfer, consider giving a set of golf balls, recycled wooden tees, or a personalised golf towel. These items will let your customer know that you pay attention and that the client is an important part of your world.
While promotional gifts are designed to promote your company, think of a personalised gift as a twofold item.